Delegation of the European Union to Japan - Brand Identity | trainspot
Brand Identity
Delegation of the European Union to Japan
We were quite (happily) surprised when we were invited to participate in a tender concerning the creation of a house style for the Delegation of the European Union to Japan. The end of the blue flag and 12 stars? No! The brief was to create a dynamic and versatile visual identity to increase the recognition, awareness and visibility of the European Union, integrating its well-known 3 elements.
So we created a set of complementary design elements and drew up the brand identity guidelines (24 pages to be precise). The dynamic element in the house-style is a set of triangles, expressing a feeling of dynamics, creativity, growth, unity. The triangles are based on the point of a star...