Branding BBW 2018
Belgian Beer Weekend
9th year of Belgian Beer Weekend = 9th branding
It is definitely great that the Belgian Beer Weekends in Japan keep on going strong & steady for 9 consecutive years, pleasing more than 1 million visitors. But I’m not sure whether our design team is sharing the same feeling…
Nah, they are very ok with that, being challenged for the 9th time to make a branding that reflects the name & fame of the Belgian Beer Weekend.
In 2018 we are going a little more airy… with floating glasses. Or glasses raised in the air when bringing a toast (the more scientific explanation).