What is the point of marketing beer if you don’t know how to make it? Uhm… indeed, no point. That’s why we took the bus to Kiuchi Brewery (Hitachino Nest Beer) in Ibaraki, rolled up our sleeves and started to brew our very own beers.
Because we always love a little bit of competition, we split up into 3 trainspot teams challenging ourselves to make the best beer & design the coolest label.
The result: “One Hour Late Pale Ale”, “Imperial Amber Tempest Bebende”, “IV Sex”
We didn’t really figure out which team made the best beer (I would say Imperial Amber) but all critics applauded the quality of the brews and the design of the labels.
Soon in your local mom & pop store :)