Press Launch Event
GreenPan is a Belgian brand with an international reputation. It’s the brainchild of two school friends: Jan Helskens and Wim De Veirman. Upon discovering that traditional non-stick pans released toxins when overheated and used PFOA during the manufacture of the coating, they set out to create a new alternative. After a long search, they found the perfect material for their range: a ceramic coating called Thermolon™. With the biggest challenge out of the way, the duo put an expert team together and had a lot of pleasure in designing cookware that looked beautiful, performed brilliantly and made cooking even more of a joy. 10 years later; their pans are loved around the world.
We are pleased to be a part of this cookware revolution and took care of the press launch of GreenPan Japan at the Belgian Embassy in Tokyo in October 2015.