trainspot | Vedett - Brown Bottle

Brown Bottle

Vedett

When Vedett decided to change the color of its Vedett Extra White bottle from green to brown, we were just not so excited. It felt like just changing a color from bright green to plain brown.

Actually it was a technical decision made to improve the quality of the beer. Ultra Violet rays from the sun break down the alpha acids in hops. The solution is to tint the beer bottle to protect it from UV rays. Similar to how sunglasses help protect your eyesight; the dark brown beer bottle helps protect the beer from going bad. Green beer bottles offer very little protection from the sunlight.

So that’s it for the scientific explanation. We made a set of visuals to illustrate that brown is actually not such a bad color.

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