More Than Relocation
Rebranding H&R Consultants KK was challenging. This group company, active in relocation and real estate services, started in Japan in 1993 and had been expanding its services and daughter companies over the years. With 6 different brand names and complementary services, we got the task to develop a strong group identity! It took us about 18 months to work out a completely new identity and communication strategy. Because this rebranding went horizontal and vertical throughout all sister companies, we had to rethink everything, reflecting a much more transparent corporate structure and integration of different service lines. Logos, colors, font, images, websites, intranet, communication guidelines, ads, catch phrases, one-pagers, business cards, letterheads, fax templates, email footers, folders, envelopes, office signage; all has been reinvented!