Delegation of the European Union to Japan
When the EU launched a tender for “the design and implementation of a euro promotion roadshow in Japan", we took the word "roadshow" very literally and worked out a 30-day road trip through Japan, from Sendai to Saga! As a result, we parked our bus at 27 different locations, travelled 6,966km and distributed 8,000 goodie bags or more than 60,000 giveaways.
For the EU Roadshow we also developed the beta version of the EU App, which we released on the iTunes store later in 2013.
“OK, we couldn't solve the euro crisis, but for sure we involved and engaged tens of thousands of Japanese.”