trainspot | Branding BBW 2018

Branding BBW 2018

Belgian Beer Weekend

9th year of Belgian Beer Weekend = 9th branding

It is definitely great that the Belgian Beer Weekends in Japan keep on going strong & steady for 9 consecutive years, pleasing more than 1 million visitors. But I’m not sure whether our design team is sharing the same feeling…

Nah, they are very ok with that, being challenged for the 9th time to make a branding that reflects the name & fame of the Belgian Beer Weekend.

In 2018 we are going a little more airy… with floating glasses. Or glasses raised in the air when bringing a toast (the more scientific explanation).

belgianbeerweekend.jp

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