trainspot | Branding BBW 2017

Branding BBW 2017

Belgian Beer Weekend

The Belgian Beer Weekend enters in 2017 its 8th edition! To illustrate this fact with some figures: over the past 7 years we organized the event 32 times for in total 212 days with a whopping 790,000 visitors! Quite a success, if we may say so ourselves.

We are always quite happy when we finish a year of Belgian Beer Weekends, and this for many different reasons. One of these is the fact that we can start again rethinking the entire branding for the next edition! Quite a challenging task after repeating the same exercise for the past 8 years :) But hey, we are a creative agency!

The base color for 2017 is the burgundy (red) of the trappist beer category and the circles represent the ring marks on tables of wet beer glasses. Sounds quite simple but hey, we are a creative agency. 

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